02 / Create
Content built for your organization, not just your screens.
From a single provider profile to a coordinated multi-facility shoot, we plan and produce video around the story, the audience and the channels where it needs to work. No network or advertising purchase is required.
Working across several locations
Multi-site production fails in predictable ways: contradictory instructions from several approvers, and a shoot schedule nobody owns. The approach below is built to avoid both.
What we produce
Any of these can be commissioned on its own.
Facility and provider profiles
Introduce a location or a provider to the people deciding where to go.
Commercials
Spots built for where they will actually run, in the lengths that slot needs.
Organizational stories
The longer piece about who you are and why the work matters.
Recruitment content
What it is like to work there, aimed at the people you are trying to hire.
Educational content
Explain a service, a procedure or a process to the people about to go through it.
Testimonial projects
Where permissions allow, and only with consent properly obtained and documented.
Social edits
Vertical and short-form cuts from the same shoot, specified up front.
Multi-location campaigns
One creative direction carried across several sites on a coordinated schedule.
How a project runs
Discovery
What the video is for, who it is aimed at and where it will run.
Creative brief
The agreed direction in writing, so the shoot is not the first time anyone sees it.
Planning
Locations, scheduling, on-site contacts, permissions and the shot list.
Filming
On site, to the plan, with your named contact present.
Review
An agreed number of revision rounds against agreed deadlines.
Final delivery
Final files in the formats and aspect ratios the brief specified, with captions.
Questions
- Do we need a screen network to commission video?
- No. Production is a standalone service. Organizations regularly engage us for video alone, with no network and no advertising attached.
- Can we see examples of previous work?
- We show work once the client has approved its publication and the project has actually been delivered. A project still in progress is not presented as a finished case study.
Tell us what you need made.
Describe the project, roughly how many locations are involved and when you need it. We will come back with a scope and a set of questions.