03 / Reach
Put your message in relevant places.
Reach local audiences through advertising in participating private networks and appropriate digital campaigns. Tell us your market, your message and your goals, and we will tell you honestly whether we can reach it.
What you can buy
Availability is always subject to network participation, category approval and campaign confirmation. We do not have access to every clinic or location, and we will not imply otherwise.
How a campaign comes together
What we work through with you before anything runs.
Campaign goals
What the campaign is actually for, and what would count as it having worked.
Market fit
Whether the markets and locations you want are ones we can currently reach.
Category approval
Host organizations approve which categories appear on their screens. We confirm this before selling anything.
Creative options
Use creative you already have, or scope a new spot with our production team.
Placement and scheduling
Where the message runs, how often and for how long.
Measurement
The reporting the systems in place can genuinely produce, agreed before launch.
Launch process
Discuss
Markets, participating locations and goals that fit what you are trying to do.
Confirm
Category approval, placement availability and campaign timing, before commitments.
Create
Use existing creative or scope new production to the placements agreed.
Launch
The campaign goes live on the agreed schedule.
Report
Reporting against what was agreed at the outset, not metrics invented afterwards.
Questions
- Can you guarantee my ad appears in a specific clinic?
- No. Placement depends on whether that organization participates, whether it has approved your category, and what is available. We confirm all three before a campaign is sold.
- Do you target people based on a medical visit?
- No. We plan location-based campaigns around markets and objectives, with privacy requirements reviewed first. We do not identify or follow people on the basis of a healthcare visit.
- What if we do not have a video yet?
- That is common. Our production team can scope a spot built for the placements you are buying, or we can work with creative you already own.
Tell us the market you want to reach.
Give us your market, your message and roughly when you want to be live. We will tell you what is available and what is not.